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Wren Calder

Independent art director & designer

Booking projects for early 2027

Brands, books and screens that feel unmistakably theirs.

I’m Wren, an art director and designer in Lisbon. For twelve years I’ve helped founders, publishers and cultural institutions find a visual voice that’s bold enough to stand out and clear enough to last.

See selected workStart a project
  • Brand identity
  • Packaging
  • Editorial design
  • Art direction
  • Digital design
  • Type & lettering

(01)Selected work

Recent projects I’m especially proud of

View all work

(02)What I do

Design for brands with something to say

I work on my own and with a small bench of trusted photographers, developers and printers, so you always deal directly with the person doing the work.

  1. 01

    Brand identity

    Positioning workshops, logo systems, typography and the guidelines that keep it all consistent long after I’ve handed it over.

  2. 02

    Packaging & print

    Labels, boxes, posters and books, produced with printers I’ve trusted for years, from the first dummy to the press check.

  3. 03

    Editorial design

    Magazines, books and annual reports built on grids that make long reading a pleasure rather than a chore.

  4. 04

    Art direction

    Photography and campaign direction, from the first moodboard to the final retouch.

  5. 05

    Digital design

    Websites and product interfaces that carry a brand into motion without losing its character.

Terracotta and cream paper swatches laid out beside two pencils in warm afternoon light

(03)About

A small studio, by design. You get my full attention.

Before going independent I led identity work at Studio Ferro in Milan and North & Field in Copenhagen. Today I take on a handful of projects each year, so every one of them gets the care it deserves, from the first sketch to the final press check.

Years in practice
12
Brands shaped
60+
Countries
14
More about me

(04)Kind words

What it’s like to work together

  • Wren has a rare ability to turn a messy first conversation into one clear idea. Our packaging finally feels like the coffee inside it.

    Ingrid SolbergFounder, Halden Coffee Roasters

  • We asked for a refresh and got a magazine our readers fell in love with all over again. Delivered on time, and without a single drama.

    Tomás FerreiraEditor in chief, Fieldnotes Architecture Quarterly

  • The identity does the work of a whole marketing team. Buyers pick up the bottles before we have said a word.

    Camille ArnaudCo-founder, Lumen Mineral Care