Meridian Type Festival

The brief

Meridian brings type designers, students and studios together for three days in Porto. Every edition used to have a different look, so the festival never built recognition from one year to the next.

The approach

Instead of a logo, we designed a behaviour. The identity is one variable typeface stretched along its width axis to fill any format, from a stamp-sized ticket to a twelve-metre banner. Weight follows the clock, so the programme literally gets bolder as the evening sessions approach.

• A width-responsive wordmark generated for every format
• Forty posters produced from one flexible template
• Motion rules for the screens across every venue

The outcome

Tickets sold out three weeks earlier than the previous edition, and the system is now in its second year with no redesign needed.