A modular label system for an Oslo roastery whose single origins change every six weeks.

Halden Coffee

<h2>The brief</h2><p>Atlas builds sturdy electric bikes for city commuters. Its website looked like every other bike shop online, and test-ride bookings, the moment that actually sells a bike, were buried three clicks deep.</p><h2>The approach</h2><p>We designed the site around the ride rather than the spec sheet. Each model page opens with the commute it was built for, a test ride can be booked from any page in two taps, and a compact design system lets the marketing team ship new pages without waiting on a developer.</p><ul><li>Model pages that lead with real routes and riders</li><li>A two-tap test-ride booking flow on every page</li><li>A component library shared by the website and the app</li></ul><h2>The outcome</h2><p>Test-ride bookings doubled in the first quarter after launch, and the same design system now powers the Atlas app as well as the website.</p>

A website and design system for an e-bike maker that sells directly to riders.